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Technological innovation is the key to core competitiveness

Technological innovation is the key to core competitiveness

A woman posted an article claiming that a pet store had cut off a portion of the dog's tongue while grooming her dog, sparking heated discussions. On the 17th, the pet store manager responded to the incident by stating that he did not intentionally cut his tongue. At that time, while the beautician was operating, the dog suddenly extended its tongue,

2021-11-12

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Informatization will become the only way for small and medium-sized enterprises to enhance their competitiveness

Informatization will become the only way for small and medium-sized enterprises to enhance their competitiveness

Although he has "played" with the pet industry, with the increase in urgent demand late at night, he has changed some of his stores to open 24/7 since the end of 2020, insisting on making 24-hour pet orders and committed to providing more help for pets. We conducted a small market research at the time, and 80% of consumers had no idea that they could place a pet order on takeout. However, there was a large emergency demand for pet care, and there was still a blank space for 24-hour pet takeout in the Wuhan market. We thought it was an opportunity, "said Wang Ankang, Due to people's weak understanding of real-time retail, "there were only a few orders in a day, and at that time it was almost impossible to open them anymore." The rent, labor, and inventory costs were making Wang Ankang unable to make ends meet. "In the pet delivery market, the more types of inventory, the better. For a period of time, customer traffic was relatively low, and I also thought about whether to quit.

2021-11-12

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High end layout

High end layout

As an important category of pet food, wet staple foods have become the mainstream consumer in mature markets such as Europe and America, but the wet grain market in China has just started. In fact, the brand Zhenzhi is the pioneer of the new concept of "one meal, one can" cat food in the United States, with a specification of 85 grams per can that perfectly meets the nutritional needs of adult cats. It has been sold globally for over 40 years.

2021-11-12

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Changfeng Alliance Internet Information Services Industry Promotion Working Group

Changfeng Alliance Internet Information Services Industry Promotion Working Group

It is worth noting that this time, the Zhenzhi Nutritional staple food can product has innovated its localized formula based on the survival status and feeding needs of Chinese pet cats, while also achieving production localization and channel localization. It is regarded as a key step for Nestle Purnari's layout in the high-end and ultra high-end pet food field.

2021-11-09

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Cat economy has become a new driving force

Cat economy has become a new driving force

The size of China's urban pet (dog and cat) consumption market in 2022 was 2706 billion yuan, an increase of 8.7% compared to 2021, and the overall growth rate has slowed down. Among them, the size of the dog consumer market reached 147.5 billion yuan, an increase of 3.1% year-on-year, and the size of the cat consumer market reached 123.1 billion yuan, an increase of 16.1% year-on-year.

2021-11-09

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